I was talking to a friend of mine last week who is planning a trip to the US he was asking me what rental car company I use. I told him that I use National but then if the price seemed expensive I would check Avis.
When I think about it more carefully however, I rarely check any other company than National because they offer good service, reasonable prices, and no wait (saving my time). I often compare airfares and hotel prices and even switch alliances regularly however I don't seem to do the same for my car rental options.
I wonder how I can apply this to my own company to be more effective.
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